Viral Social Media Content Strategist & Storyteller

About The Role We're looking for a creative, highly strategic storyteller who understands what captures people's attention on social media and knows how to turn that attention into engaging, shareable content. You understand that successful social media videos aren't just about following trends or making entertaining clips. They're about understanding human psychology, knowing what makes people stop scrolling, creating curiosity, building emotional connections, and keeping viewers hooked until the very end. You have a natural ability to recognize what makes a video compelling. You can watch a viral video and break down exactly why it works — from the opening hook and storytelling structure to the pacing, emotional triggers, and unexpected moments. More importantly, you know how to take those insights and recreate that magic through original content. Key Responsibilities: Storytelling & Audience Psychology Develop compelling stories that capture attention and keep viewers watching. Understand what makes people curious, entertained, surprised, emotionally invested, or compelled to share. Identify powerful hooks and opening lines that make people stop scrolling within the first 1-3 seconds. Turn ordinary products, experiences, and everyday situations into interesting stories. Use storytelling techniques such as curiosity gaps, suspense, humor, conflict, unexpected twists, and relatable situations. Know how to build anticipation and deliver satisfying payoffs that keep viewers wa